KAL customer, Citibank, has launched an innovative “Smart Banking” system called “Citibank Express” that enables customers to do almost all of their banking without visiting a branch.
Unveiled in January, 2013, at branches in Singapore, Malaysia and the Philippines, Citibank Express features online banking, video-conferencing and biometric capabilities for customer identification.
Customers can start a transaction on a computer or mobile device and finish it on the self-serve system – and vice versa.
The Citibank Express ‘split screen’ design makes navigation intuitive and enables banks to effectively cross-sell by featuring personalized promotions and offers. Customers can receive help from a bank employee via video conferencing on one screen while allowing business to be conducted on the second screen.
Furthermore, the machines have near field communication (NFC) capabilities as well as scanning and embossing functions to allow for future roll-outs of functions such as instant printing of credit and ATM cards.
Aravinda Korala, CEO of KAL, said: “Improving the customer experience at the same time as increasing profitability is a hard balance to strike for banks. For that reason, innovations like the Citibank Express will play a big part in the future of the industry.”
Steve Hensley, KAL EVP of Sales, added: “KAL’s bank customers are consistently at the forefront of innovation in banking. KAL software has always focused on improving the customer experience at ATMs and it’s exciting to see Citibank innovate in a way that enhances convenience and enables the personalisation of services. Citibank Express allows customers to complete their banking when and where it is most convenient to them with the option of getting help from a bank employee if needed. “
One of the largest banks in the world, Citibank is a long term client of KAL and uses KAL multivendor ATM software to power its global ATM network.