For this industry-leading publication, ATMmarketplace.com surveyed more than 450 global ATM executives about their current software and plans for the future. This report contains an analysis of their responses, as well as a regional breakdown from executives in the Americas, Europe, the Middle East, Africa, and Asia-Pacific.
The report contains insights on how the world's leading banks are using ATM software to:
- Introduce new functionality to gain a competitive edge and provide better customer service
- Deliver a consistent customer experience, integrated across multiple channels and mixed ATM estates
- Support marketing campaigns - both general and targeted one-to-one
- Shift functions typically handled in branch to the lower cost ATM channel